BMW M5 CS with matte finish detailed by Big Dog Detail in Chattanooga, TN
Dr. Beasley's Authorized ยท Chattanooga, TN

Matte & Satin Paint Care in Chattanooga.

Matte and satin finishes are stunning โ€” and unforgiving. We care for them the right way, with matte-specific products and a ceramic coating built for flat paint.

โœ“ Dr. Beasley's Authorized โœ“ Matte-specific products only โ˜… 4.9 Google rating
Matte Specialists

Matte Paint Needs Care That Most Shops Get Wrong

A matte or satin finish is one of the most striking looks on the road โ€” and one of the easiest to ruin. The waxes, polishes, and automatic car washes that are fine on glossy paint will leave permanent shiny spots and swirls on matte. Once that happens, it usually can't be undone.

At Big Dog Detail in Chattanooga, we specialize in matte. We're a Dr. Beasley's authorized detailer โ€” the industry leader in matte-specific paint care โ€” and we use only matte-safe products and techniques on every flat-finish vehicle we touch, from matte black daily drivers to satin-wrapped exotics.

Trusted & certified in matte care
Dr. Beasley's authorized matte paint detailer
International Detailers Association certified
BBB accredited business
As seen on News 3 Chattanooga
As seen on News 12 WDEF Chattanooga
Dr. Beasley's matte ceramic coating applied to a matte-finish hood in Chattanooga
Why Dr. Beasley's

Authorized for the Best Matte Coating Made

Dr. Beasley's is the recognized industry leader in matte and satin paint care, and Big Dog Detail is an authorized Dr. Beasley's detailer. That means you get a coating system engineered from the ground up for flat finishes โ€” not a glossy product forced onto matte paint.

Most detailers don't carry matte-specific products, so they either turn matte work away or risk your finish with the wrong chemicals. We do it every week, and we'll walk you through the safest way to keep your matte looking factory-fresh.

Specialty matte vehicles

Matte Land Rover Defenders & Factory Satin Finishes

More automakers are shipping matte and satin finishes straight from the factory, and the Land Rover Defender is one of the most popular in Chattanooga. These finishes turn heads, but they need matte-certified care to stay flawless. We protect and maintain matte Defenders, trucks, and SUVs the right way, with products and methods built specifically for flat paint.

Matte Land Rover Defender detailed and protected by Big Dog Detail in Chattanooga, TN
Front view of a matte-finish Land Rover Defender, matte-certified care by Big Dog Detail in Chattanooga
Matte care, simplified

The Rules of Matte Paint

The quickest way to protect your investment is knowing what helps your finish and what destroys it.

Never

No wax or sealant

Wax fills the texture of matte paint and leaves permanent glossy patches.

No polishing or buffing

Polishing burnishes matte into shine โ€” the one thing you can't reverse.

No automatic brush washes

Brushes and harsh chemicals scratch and gloss-up the flat finish fast.

Always

Hand wash, matte-safe soap

pH-neutral, matte-formulated products and clean microfiber only.

Matte-specific coating

A coating built for flat paint protects without ever adding gloss.

Decontaminate gently

Matte-safe iron and tar removal keeps the surface clean without abrasion.

Long-term protection

Matte Ceramic Coating

A ceramic coating engineered specifically for matte and satin finishes โ€” full protection and far easier cleaning, without ever changing the look you bought the car for.

Matte Ceramic Coating
$1,299 + tax

Dr. Beasley's matte coating chemically bonds to your flat finish, repels water and contaminants, and makes maintenance simple โ€” all while keeping the finish dead flat. Includes matte-safe preparation and decontamination (no polishing).

Book My Matte Coating
A 20% non-refundable deposit secures your appointment. Final pricing depends on vehicle size and condition.
How it works

Our Matte-Safe Process

Every step is chosen to protect the flat finish. We never use a process meant for glossy paint on matte.

01

Matte-Safe Hand Wash

A gentle contact wash with matte-formulated, pH-neutral products.

02

Gentle Decontamination

Matte-safe iron and tar removal lifts bonded contaminants without abrasion.

03

Prep & Inspect

Surface prepped and wiped down so the coating bonds โ€” no polishing that would add gloss.

04

Coating Applied by Hand

The Dr. Beasley's matte coating is laid down and cured for a lasting, flat finish.

See it for yourself

Matte Done Right

Big Dog Detail matte paint care video
Our work

Matte Finishes We've Cared For

BMW M5 CS matte finish detailed in Chattanooga
Matte gray car after matte-safe detailing
Close-up of a matte blue finish protected by Big Dog Detail
What Chattanooga drivers say
โ˜…โ˜…โ˜…โ˜…โ˜… 4.9 from 212 Google reviews
โ˜…โ˜…โ˜…โ˜…โ˜…

Their finished product is better than off the assembly line and showroom finish perfection. Wayne's communication and follow-up were impeccable. Big Dog's dedication to professionalism is a benchmark of business excellence.

James White
Google review
โ˜…โ˜…โ˜…โ˜…โ˜…

Wayne was very easy to work with and the coating was immaculate. Will be getting my detailing done with Big Dog as well โ€” and they provide mobile service.

Torey Mayotte
Google review
Questions, answered

Matte Paint FAQ

Can you put a ceramic coating on matte paint?
Yes โ€” but only a coating engineered for matte. A standard ceramic coating will add gloss and ruin the flat look. We install a Dr. Beasley's matte coating ($1,299 plus tax) that protects the finish without changing it.
How do you wash a matte car safely?
By hand only, with a pH-neutral, matte-formulated soap and clean microfiber towels โ€” never an automatic brush wash, and never a wax or gloss-enhancing product. We're happy to show you the exact routine so you can maintain it between visits.
Can you wax or polish matte paint?
No. Wax fills the texture of matte paint and leaves shiny patches, and polishing burnishes the surface into gloss. Both permanently damage a matte finish. Matte requires matte-specific products only โ€” which is exactly what we use.
Can you fix a shiny spot or scratch on matte paint?
Sometimes. Light marring and some shiny spots can be improved with matte-safe methods, but matte can't be "polished out" the way gloss can. Give us a call and we'll assess it honestly before you commit to anything.
Do you detail matte black cars?
Yes โ€” matte black, satin, and any matte color. We use only matte-safe products and techniques on every flat-finish vehicle, from daily drivers to exotics.
What is a Dr. Beasley's matte coating?
Dr. Beasley's is the industry leader in matte-specific paint care, and Big Dog Detail is an authorized Dr. Beasley's detailer. Their coating is built from the ground up to protect flat finishes without adding any shine.
How much does a matte ceramic coating cost?
$1,299 plus tax. A 20% non-refundable deposit secures your appointment, and final pricing depends on your vehicle's size and condition.
Is matte harder to maintain than glossy paint?
It takes the right products and a little discipline โ€” no waxes, no automatic washes โ€” but with a matte coating, day-to-day maintenance is genuinely easy. We'll teach you the routine when you pick up the vehicle.
Protect your matte finish

Keep it flat. Keep it stunning.

Book a matte ceramic coating, or call and we'll walk you through the safest way to care for your finish.

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